Cristina Sanjuán Revert
Cristina Sanjuán Revert is a PhD candidate in the Business Management doctoral programme at the Universitat de València. Her research focuses on family businesses, with a particular interest in family business governance, professionalisation, strategic orientation, socioemotional priorities, and decision-making processes within these organisations.
She has extensive professional experience in business management, international expansion, commercial strategy, organisational transformation, and business development, mainly within the textile, fashion, and retail sectors. She has held leadership positions in family business contexts, participating in growth, internationalisation, organisational restructuring, commercial management, team development, and family governance processes.
She currently teaches at Universidad Europea in the Bachelor's Degrees in Business Administration and Marketing, delivering courses related to market research, market intelligence, distribution, and sales promotion. She also provides vocational training for employment through LABORA in the areas of marketing, commercial research, and international trade, particularly within the Level 3 Professional Certificate in Marketing and International Trade.
Cristina holds a Bachelor's Degree in German Philology from the Universitat de València, a postgraduate qualification in International Trade Management from ESIC Business & Marketing School, an MBA specialising in Sustainable Business Management from the Universidad Internacional de Valencia, and a Master's Degree in Fashion, Design Management and Operations from AITEX. She also holds pedagogical training through the CAP programme, complementary training in Montessori methodology for adolescents, and specialised education in family business through the Family Business Chair at the University of Valencia.
She has participated as an invited speaker in university training activities, including the masterclass “The Silent Compass: Leading with Wisdom – Five Keys to Managing in an Uncertain World” at the University of Valencia International University. In addition, she develops teaching materials, applied manuals, and educational resources aimed at fostering knowledge transfer between academia, business, and vocational training.
Throughout her career, she has received several academic and professional recognitions, including graduating with honours in ESIC’s Master's Degree in International Trade Management and receiving first prize in the MBA Bootcamp at the International University of Valencia. She is also the author of the book And Isabel: A Life of Dedication, Hard Work and Personal Growth.
PhD thesis in progress on family business governance, professionalisation, strategic orientation, and decision-making processes in family firms.
Universidad Europea de Valencia
University Lecturer. Teaching delivered entirely in English.
Teaching in the Bachelor's Degrees in Business Administration and Management and Marketing, covering the following courses:
Family Business.
Fundamentals of Business.
Market Research I.
Market Intelligence.
Distribution and Sales Promotion.
Her teaching approach is based on active and experiential learning methodologies aimed at connecting theoretical knowledge with real-world business situations and developing critical thinking, analytical skills, argumentation, and decision-making abilities.
She incorporates the Case Method, Project-Based Learning, business simulations, Role-Playing, Game-Based Learning, Collaborative Learning, and Peer Teaching.
Her approach prioritizes academic work during face-to-face sessions, supported by teacher guidance, critical reflection, and continuous formative assessment.
Valencia Montessori School
Teacher in the Montessori Secondary Education Programme for Adolescents.
Design and implementation of interdisciplinary educational experiences based on Montessori pedagogy for adolescents, with a particular focus on economic and business education, sustainability, autonomy, and individual and collective responsibility.
Her teaching activities are structured around three main areas:
Production & Exchange: Development of hands-on experiences involving production, exchange, and value creation, integrating principles of the circular economy, sustainability, and economic and social responsibility.
Work & Study: Design and facilitation of interdisciplinary experiential learning projects incorporating planning, resource management, work organisation, and decision-making.
Occupations: Organisation of community responsibilities through participatory, cooperative, and self-management structures, fostering individual commitment to the functioning of the community.
This educational approach connects academic learning with meaningful work, entrepreneurial initiative, cooperation, and shared responsibility.
LABORA – Vocational Training for Employment
Level 3 Professional Certificate in International Marketing and Sales:
Market Information Systems.
International Marketing Mix.
Career Guidance.
Universidad Internacional de Valencia (VIU)
- Masterclass: "The Silent Compass: Leading with Sound Judgement: Five Keys to Leadership in an Uncertain World."