Rafael Jordà is Professor at the Business School of the Universidad San Francisco de Quito, where he teaches Business Administration, Marketing and Strategy. He has collaborated with different universities in Ecuador, Argentina and Spain.  He is currently General Director of GAIAS Europa, academic HUB of the Universidad San Francisco de Quito in Spain. He manages projects for organizations in Latin America, Europe and the United States based on training and knowledge transfer.

He holds a PhD in Business Management from the University of Valencia (Cum Laude), a Master in Marketing and Sales, a Master in Management of Organizations in the Knowledge Economy, a Master in Business Administration, a Degree in Market Research and Techniques and a Diploma in Business Studies. Part of his complementary training has been carried out in Europe, Latin America and the United States.

He has been recognized on several occasions as one of the most highly rated professors in the last 5 years and has obtained different awards such as the "Virginia Tech: XXI Century Future Professoriate" or the "Recognition of good practices in Sustainable Development" at the university by the Global Compact.

His research focuses on understanding how family businesses cope with periods of crisis caused by external factors and the role played by the composition of management teams in the strategic decision-making process.

In the field of teaching, he has taught undergraduate and postgraduate classes as well as supervising theses in the field of management and marketing.